Architectural Holograms

HoloTube Icon is Exhibitry's largest-format holography unit — a larger-than-life holographic presence, integrated directly into the architecture of the space it inhabits.

Designed to be recessed into the built environment, it arrives not as a display placed in a room, but as a feature of the room itself. The surrounding wall surface continues seamlessly behind and beside the unit, creating a visual field that belongs to both the technology and the space in equal measure.

Built Into the Building

An architectural hologram doesn't have to announce itself. It disappears into the space — until it doesn't.

This installation was designed to read as a structural column — the form, the finish, the proportion all drawn from the building around it. A visitor sees a column. Then the column speaks.

This is what separates architectural holography from display technology. It doesn't occupy a space. It inhabits one.